How LinkSports Works
We have a technology platform that allows individuals and companies to use a crowdfunding model to support and sponsor young athletes and give them access to the opportunities that they need to succeed.
Who we are
A leadership team built across sport, product, and global partnerships.
LinkSports brings together operators, advisors, and specialists from sport, technology, finance, law, and sponsorship to build a stronger ecosystem for athlete discovery.
Mission and sponsorship model
Talent is universal. Opportunity is not.
Sports are supposed to be about merit and effort, and the best and most dedicated athletes should win. Unfortunately, a lack of equal access prevents talented younger athletes from succeeding. Not every family can afford to give their kids the opportunities they deserve to reach the highest levels. In a country where families can spend six figures on their kids’ sports careers before the age of 18, how can working-class and middle-class athletes compete? LinkSports has created a technology platform that uses crowdfunding and targeted corporate sponsorship to level the playing field and give promising young athletes the ability to get the support and visibility they need to compete.
Why Us
LinkSports was founded in Canada by an experienced and diverse business team from Canada, the US, and Brazil that wanted to scale access to financial support and prevent young soccer players from being exploited by adding transparency and and unbiased selection scouting process to a social app. The founders launched the app in Brazil first. LinkSports is now launching a North American app that is compliant with privacy laws in Canada and adapted to our very different athletic, social and cultural sports reality.
What is LINKSPORTS:
We are a Fintech company with sports content. Our platform fosters a dynamic community across multiple sports, enabling young players to receive corporate sponsorship. Through AI-powered rankings, we identify and support athletic talent, helping sponsors connect. Our mission is to provide these athletes with valuable opportunities in basketball, football, and cricket. Our focus in 2026 is football (soccer).
Core executive team
The people building the platform.
Leadership across product, operations, legal, and strategic execution.
Neissan Monadjem
CEO / President. Multiple startup founder, innovation catalyst. Expert in loyalty and fintech.
Ben Sandres
CTO. A life-long technologist who began programming at 7 and co-founded and exited Resolute Digital as CTO.
Consultants
Specialists supporting growth and technical direction.
Advisory expertise across finance, sports management, wearables, and execution.
Amit Maraj
AI leader and educator; Senior Developer Relations Engineer at Google.
Marcelo Lutterbach
Sports Business Advisor. Former Consultant (E&Y) in the Rio de Janeiro Olympic Games. Experienced in football club management.
Marcos Moraes
Sports executive, former head of Match Group LA (owner of Tinder Brazil), former CEO LANCE.
Alex Barros
Senior NFT & Blockchain Consultant.
Senior advisors
Guidance from sport, media, technology, and sponsorship leaders.
Experienced operators help shape the platform as LinkSports expands its reach and capabilities.
Hilary Carter
Research SVP, Linux Foundation; former Managing Director of Blockchain Research Institute.
Kouros Monadjemi
President Brazilian Basketball League, former FIBA Board Member. Chairman Minas Tenis Club.
